The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
The activewear space may look dreary, but Nike is encouraged by an increased consumer interest in health and fitness.
Uutdoor performance brand KUIU has expanded its DTC marketing outreach to 37 international markets, with plans to enter South America.
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
It’s a trying time for activewear, as Outdoor Voices stores are left shuttered with irate notes posted by former employees.
Gymshark is eyeing its "biggest year ever" in 2024, including a high-end activewear line and pop-up events in NYC and Miami.
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
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