How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The activewear space may look dreary, but Nike is encouraged by an increased consumer interest in health and fitness.
Uutdoor performance brand KUIU has expanded its DTC marketing outreach to 37 international markets, with plans to enter South America.
Khloé V3, the third collection from Kardashian's partnership with Fabletics, marks the activewear brand's entry into compression swimwear.
It’s a trying time for activewear, as Outdoor Voices stores are left shuttered with irate notes posted by former employees.
Gymshark is eyeing its "biggest year ever" in 2024, including a high-end activewear line and pop-up events in NYC and Miami.
With its "Train" collection, Athleta is targeting women who work out hard with burpee and box jump-supportive fabric
Athleisure giant Lululemon is looking to double its men’s business and grow total revenue to $12.5 billion by 2026.
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear.
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