Finance Nautilus, Inc. Explores Options to Sell Octane Fitness Staff Editor July 10, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in Driven by strategic decision to refocus on the home fitness marketCompany has retained investment banker, William Blair, to facilitate a potential sale of Octane Fitness Nautilus, Inc. (NYSE:NLS), the innovation leader in home fitness for over 30 years, announced its plan to pursue efforts to find a potential buyer for Octane Fitness to focus solely on growing, investing, and innovating in the home fitness equipment market. “Our decision to explore the potential sale of Octane Fitness is as a result of our long-term strategic planning process and a conclusion to refocus more resources on what we do best: deliver best-in-class home fitness products and connected fitness experiences” “Our decision to explore the potential sale of Octane Fitness is as a result of our long-term strategic planning process and a conclusion to refocus more resources on what we do best: deliver best-in-class home fitness products and connected fitness experiences,” said Jim Barr, CEO of Nautilus, Inc. The company has retained investment banker, William Blair, as its advisor for the potential transaction. About Nautilus, Inc. Nautilus, Inc. (NYSE:NLS) is the global leader in innovative home fitness solutions. The company’s diverse brand portfolio includes Bowflex®, Nautilus®, Schwinn®, and Octane Fitness®, and a broad selection of exercise bikes, cardio equipment and strength training products. Nautilus, Inc. utilizes technology to develop personalized, connected fitness solutions that empower and motivate people to live a healthy lifestyle. The company sells its products through direct and retail channels, as well as in commercial channels. Nautilus, Inc. uses the investor relations page of its website (www.nautilusinc.com/investors) to make information available to its investors and the market. Driven by strategic decision to refocus on the home fitness marketCompany has retained investment banker, William Blair, to facilitate a potential sale of Octane Fitness... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Jim Barr Nautilus Octane Fitness