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BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.
BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.
BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.
Washington-based fitness equipment maker BowFlex, formerly known as Nautilus, has reported its unaudited Q2 2024 earnings, painting a rather grim picture and lowered full-year fiscal 2024 guidance. The fitness maker now expects full-year net revenue to be in the range of $215 million to $240 million, compared to previous guidance of a range of $270...
As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.
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