Report: Health & Wellness Guru Gwyneth Paltrow’s VC Firm, Kinship Ventures, Looks to Raise $75M

Kinship wants to invest in early-stage consumer goods and tech companies

Actress and health and wellness businesswoman Gwyneth Paltrow is looking to push further into the feel-good space as her venture capital firm aims to raise $75 million for its debut fund, according to a recent report by Axios.

Kinship Ventures, the Goop CEO’s venture capital firm based in Los Angeles, is looking to invest in early-stage consumer goods and technology companies. 

The VC firm says it has an experienced team well-versed in ed tech, health tech, and high-tech growth, as well as beauty, essentials, wellness, and food, and it has a track record of being at the forefront of emerging categories.

Axios reported typical check sizes will range between $500,000 and $3 million.

On LinkedIn, Kinship Ventures describes itself as a small team of under five people and is experiencing “rapid growth.”

According to Pitchbook, Paltrow’s co-founder and managing partner in Kinship Ventures is Moj Mahdara, CEO of Beautycon Media and an entrepreneur in the entertainment, digital, and emerging technology sector.

Mahdara recently posted on LinkedIn that Kinship Ventures was hiring and had “lots to do.” 

“We are looking to add exceptional people with a background in investment/finance/business development who are looking to make a difference in the investing and advisory world,” the post continued.

The VC was looking for a remote-based Principal to provide high-level, hands-on administrative and project management support, but the job posting is no longer accepting new applicants.

Last year, Kinship Ventures invested in MoonPay, a cryptocurrency payment platform, in a celeb-backed funding round that included investors such as Justin Bieber, Bruce Willis, Snoop Dogg, Drake, and Ashton Kutcher.