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goop is Setting Sail in the Cruise Ship Business This Year

goop is Setting Sail in the Cruise Ship Business This Year

goop and Celebrity Cruises are “taking well-being to the next level” with their “Celebrity Beyond” retreat at sea. The ultimate self-care getaway includes a nine-night, wellness-focused cruise across the Italian Riviera and France

Gwyneth Paltrow’s oft-discussed wellness and lifestyle brand goop is venturing into the latter part of 2022 across the seas of the Italian Riviera and France. The Academy Award-winning actress’s company and Celebrity Cruises have partnered up to give those seeking some time away for self-care and relaxation for their nine-night ‘goop at Sea’ cruise. Lucky cruise goers aboard the Celebrity Beyond ship will have the chance to immerse themselves in exclusive goop-led wellness sessions, receive goop-curated gifts, sip goop smoothies, and also have the opportunity to ask Paltrow herself in person.

Celebrity Cruises Chief Marketing Officer Michael Scheiner states, “Nowhere is more rejuvenating than the open sea, and Celebrity Beyond has been designed by a dream team of contemporary, inspiring icons to give guests endless opportunities to disconnect from the world — while they simultaneously reconnect with the world around them. Goop is the perfect partner for us to collaborate with to capture this therapeutic essence of the ocean in a really relevant and meaningful way for our target audience.”     

Paltrow made her own goop at Sea announcement on her Instagram account earlier this week. With a selfie overlooking the sea, she began her caption with the following statement, “Care to join me and some of my favorite practitioners in the Italian Riviera and France?” 

goop and Celebrity Cruises’ partnership began in early 2020, with Paltrow serving as the cruise line’s well-being advisor since 2021. The celebrity’s job has afforded her the opportunity to arrange a number of enviable wellness amenities on Celebrity Cruises ships, including on-demand wellness classes and custom fitness tools for guests.

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The nine-night goop at Sea cruise ship will depart from Barcelona on September 24, with stops at Provence and Nice in France as well as Santa Margherita, Florence/Pisa, Sicily, Naples and Rome in Italy. Itinerary information, ticket prices and more can be found on

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