Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Shoot360, a gamified basketball franchise, is placing its machine-vision courts inside City Sports Club and LA Fitness locations, part of a bid to scale and give mid-market operators a way to stand out
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
Sleep headband maker Somnee will work with the NBA to explore the link between sleep and player performance.
Kane Footwear has seen its revenue triple year-over-year since its founding in 2021 as demand grows for recovery shoes.
Curated by NBA players, the program gives Canyon Ranch guests a taste of what it's like to live and train like a pro athlete.
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL's Houston Texans.
The NBA and its players' unions are collaborating with GE HealthCare and MedStar Health to study player health during the 2023-24 season.
All major U.S. professional sports leagues will come together to support youth fitness and wellness, the White House announced.
Perch uses 3D cameras and machine learning to quantify weight room performance. The Nets, Pistons, Heat and Magic are leveraging the tech.
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