CrossFit
CrossFit Renews Velites Deal for 2026 Games After Replacing Reebok & Nobull
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Disrupting the Franchise Space: CrossFit’s Affiliation Model
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
Why CrossFit Is More Than a Community — It’s a Culture of Change
CrossFit believes health doesn’t happen in quick appointments but in shared struggles, daily efforts and earned resilience
CrossFit Games Returning to California for 20th Anniversary
The 2026 CrossFit Games will be held in San Jose’s SAP Center, marking CrossFit's return to its California roots.
Actor Berto Colón on How Fitness Fuels His On-Screen Roles
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
CrossFit, Air National Guard Partner on Fitness Events, Education
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.
Assault Fitness Debuts Bold Ad Campaign Embracing Gritty, Hardcore Workouts
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
CrossFit Embraces Hardcore Fitness in New Ad Campaign
The brand's “F*ck the Quick Fix. CrossFit Is the Cure" campaign is intentionally bold and brash, signaling CrossFit's new marketing strategy.
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Jenna Hauca spoke with ATN about her vision for CrossFit, including why the brand is leaning into its hardcore fitness roots.
