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The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome.
Berkshire Partners is no longer looking to sell CrossFit, the functional fitness brand’s new CEO Bruce Edwards confirmed.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
WurQ is designed specifically to recognize and track CrossFit exercises, measuring reps, range of motion, velocity and power output.
Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Executive moves is ATN's weekly roundup up of the key industry personnel changes.
Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
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