Executive moves is ATN's weekly roundup up of the key industry personnel changes.
Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
When it comes to HIIT, it’s not about getting people in the door, it’s about getting them to come back. And not just one time, either.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
Roxfit just raised $2.4 million for its digital training platform, betting on the hybrid fitness boom amid the rise of events like Hyrox.
CrossFit CEO Don Faul is stepping down after nearly four years as the fitness giant continues its search for a new owner.
As concepts like Hyrox gain ground, Xenom launches with $15 million in funding and a global, 10-event format for elite fitness competitors.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
CrossFit’s affiliate model provides a halo effect and practical toolbox for entrepreneur owners looking for autonomy within a winning network
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