Finance Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says Courtney Rehfeldt July 30, 2026 Share on Facebook Share on Twitter Share via Email credit: Garmin A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin’s play for the everyday-wellness consumer The company that made… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Earnings Garmin Wearables Whoop