The fitness franchisor is opening a studio inside Hilton Austin, where members will be able to workout while taking in a view of the city skyline
F45 Training is pushing into the hospitality industry this year, announcing plans to open a new fitness studio at the Hilton Austin, which will be the first F45 fitness studio inside a hotel. The new downtown Hilton Austin location is slated to open this fall.
The fitness franchise has been on a quest to expand its presence in the US, and says the new location will serve as a test market for future expansion to other cities.
Keeping with tradition, the 1,236 square foot location will continue to offer its high-intensity circuit fitness format, which has fans such as Mark Wahlberg and David Beckham, who recently joined as partner of F45’s High Street Kensington location in London.
Guests of Hilton Austin, F45 Training members, and local guests will be able to enjoy F45’s signature workout with an added bonus: they will be able to take in the Austin skyline while working out.
“We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community,” said Adam Gilchrist, President, CEO and Chairman of F45. “We are excited about our partnership with Hilton Austin as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people.”
F45’s newest studio in Hilton Austin is likely to be convenient for business travelers because it is connected to the Austin Convention Center via sky bridge – ideal for fitness enthusiasts who want to keep up with their workout routines while on a business trip.
“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager, Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”
F45 says there will be a drop-in fee with a discount for Hilton Honors members and existing F45 members.
The functional fitness franchisor went public last year and is ranked number one according to Entrepreneur Magazine.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.