F45, Spartan Race Continue Partnership With Weekly Workout Series
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Spartan and Deka racers can enjoy free workouts at F45 studios across the globe to train for the fitness competitions
If any potential Spartan Race participants are looking for a challenge, the F45 community has the perfect summer plan in store.
Last year, F45 Training announced its official partnership with Spartan Race, creating Spartan-themed workouts for gym members via programming and classes. This year, the two brands are again coming together to launch “Spartan Week,” an exclusive week of free training available to Spartan and Deka racers from July 15 through July 21. Racers will be able to access these complementary benefits at any F45 location across the globe.
F45 is a high-intensity training-based boutique fitness franchise with over 6,000 locations in more than 60 countries. The brand offers HIIT workouts including cardio, resistance and hybrid classes in person as well as online via the F45 app.
F45 Training also owns FS8, Pilates, yoga and toning hybrid concept and Vaura, an athletic-style reformer Pilates studio.
Joe De Sena, the founder and CEO of Spartan, says that the two brands work well together given F45’s focus on high-intensity workouts..
“When it comes to training for a Spartan race, we want our members to feel as physically (and mentally) prepared as possible,” said De Sena. “Partnering with F45 Training allows us to support our members at a higher level, and we’ve already seen impressive participation numbers, which further proves that we are continuing to support everyone at all fitness levels and welcoming them into our community.”
De Sena founded Spartan Race in 2007 and the launched the brand’s first race in Vermont in 2010. The brand has since massively expanded, now offering multiple Spartan races across the globe, including the Spartan Super, Spartan Beast, Spartan Sprint, and Spartan Ultra. Races typically include a sprint as well as 20-plus obstacles.
Now with “Spartan Week,” Spartan racers can train for free for an entire week at any F45 location to push their limits and prepare for their upcoming events. This offering is also available to Deka racers, who compete in functional fitness decathalons. F45 studios will provide training exercises specific to both the Spartan races and decathalons.
Brian Killingsworth, chief marketing officer for F45, looks back on the brands’ collaboration so far and says it’s been a huge success.
“Since the launch of our partnership last year, F45 Training and Spartan have been dedicated to maintaining our promise to members and racers to inspire them through team training and competition – while also focusing on their overall health and wellness,” said Killingsworth. “Spartan Week is the perfect opportunity to further celebrate and assist Spartan and Deka racers achieve their goals while pushing them to reach their greatest potential, one Spartan/DEKA-themed workout at a time.”
In a similar move, F45 partnered with fast-growing fitness competition Hyrox earlier this year to make Hyrox-themed workouts available at participating F45 studios in select countries including the United States.