Club Pilates Signs 70-Unit Deal With Newly Formed Franchise Group

Renew Fitness, a group formed from developer Saber Ammori and Cohere Capital, will target studios in Michigan, Maryland and New York

Club Pilates is still on an expansion tear, signing a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group to operate and grow existing and future locations.

Ammori, who currently owns and operates 14 Club Pilates locations in the New York City area, has united with Cohere Capital to create the group, now making Renew Fitness one of the boutique brand’s largest multi-unit franchisees, with 84 potential studios.

Target markets include Michigan, Maryland and New York, where Renew Fitness is planning to acquire and develop studios as part of the deal.

“The goal has always been to keep growing with Club Pilates — my team and I are extremely passionate about this empowering, inclusive brand,” Ammori said. “There is still so much whitespace for Pilates in the U.S., and the formation of Renew Fitness will help us unlock that next phase of growth.”

The new deal is just the latest in the Xponential Fitness-owned brand’s recent monstrous growth — earlier this year, Club Pilates signed the largest multi-unit deal in Xponential’s history, while also making its entrance into Southeast Asia.

“Even after twenty-plus years, Club Pilates continues to push the boundaries of boutique fitness franchising,” said Xponential Fitness CEO Mike Nuzzo. “This deal with Renew Fitness is a testament to the brand’s strength, economics and staying power. We are thrilled to see large multi-unit owners and area developers reinvesting in the brand and making our incredible offerings accessible to more communities around the world.”