Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Goop Kitchen has teamed with Tracy Anderson to launch Tracy’s Green Goddess Crunch Salad—a limited-time, protein-packed salad.
Applications are now open for Power Players 2025, ATN’s award recognizing the top executives in fitness and wellness.
Fit Athletic Club, a high-end fitness operator based in San Diego, is set to launch Fit Social, a luxury social wellness day club offering both day pass access and memberships.
ATN breaks down the top themes that emerged at at the HFA Show 2025, one of the fitness industry's biggest trade shows.
Lululemon is celebrating its wellness-focused social impact milestone and introduces 2025 grant recipients.
BODi and Hello Alpha have teamed up to merge fitness and virtual healthcare for a holistic approach to health and wellness.
FluidStance is redefining workplace wellness with balance boards, enhancing productivity and well-being beyond standing desks.
PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.
MyFitnessPal’s latest Nutrition IQ 3.0 survey reveals surprising gaps in nutritional knowledge and has launched a quiz to help consumers.
Outside Interactive is looking to award the next big start up in the outdoors and active space with cash and advertising prizes.
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