Saunas, Sunset DJs & Smoothies: Fit Social Reinvents Wellness
A new social wellness club is opening this summer in San Diego by Fit Athletic Club
Fit Athletic Club, a high-end fitness operator based in San Diego, is set to launch Fit Social, a luxury social wellness day club offering both day pass access and memberships.
Slated to open this summer, the new concept is a collaboration with Belmont Park and Pacifica Enterprises, offering a trifecta of what modern wellness seekers are after: recovery, co-working and social connection—all with the perk of an ocean view.
Fit Social guests can expect access to cold plunges, saunas, oceanfront hot tubs and expert-led programming such as guided breathwork and contrast therapy. As for its co-working spaces, Fit Social provides high-speed Wi-Fi, private meeting areas and shaded outdoor workspaces, with opportunities to reset throughout the day.
A partnership with eatery Draft will bring health-focused, cold-pressed juices and smoothies, protein bowls, chef-curated share plates and craft cocktails. Fit Social also says live music and festivals are in the pipeline, such as sunset DJ sets and immersive wellness activations.
“Wellness should feel natural, effortless and part of daily life,” Fit Athletic Club founder and CEO Scott Lutwak said. “People are moving away from isolation—we crave connection, balance and spaces that support both. Society is shifting toward a more holistic approach to wellness, but the places to support that shift don’t exist—until now. Fit Social is that space designed for the way we live today and where we’re headed next.”