Tech
EGYM Uses AI To Create Dynamic Workout Plans at Scale
EGYM Genius leverages AI to create personalized workout routines that adjust with users over time and account for the daily challenges of life.
NBA, NBPA Use Wearables To Study Player Health & Wellness
The NBA and its players' unions are collaborating with GE HealthCare and MedStar Health to study player health during the 2023-24 season.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI
Bünda had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024.
Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play
Whoop is partnering with Cristiano Ronaldo as the fitness wearable maker eyes new markets including Saudia Arabia, the soccer star's professional home.
Tech CEOs Talk Consumer Trends in Fitness & Wellness
ABC Fitness' Bill Davis and Mindbody's Fritz Lanman break down some of the key data points they've seen over the last year.
Daxko Names New CEO, Plans Expansion Into Adjacent Markets
The software and payment solutions provider has tapped the co-founder of subsidiary brand Club Automation as it embarks on a new growth phase.
Oura Commits to Women’s Health
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
Whoop Sets Sights on Middle East Fitness Wearable Market
Whoop, the Boston-based wearable tech brand, has added C-Suite execs as it expands internationally, including in the burgeoning Gulf region.
