Tech

Aviron bike

Can Gaming Save Connected Fitness? Aviron Thinks So

Aviron allows users to play video games while working out at home. The brand believes it’s cracked the code when […]

a smiling image of Culina Health founders Vanessa Rissetto and Tamar Samuels.

Culina Health Raises $7.9M for Digital Nutrition Platform

Culina Health, co-founded by two registered dietitians, has raised $7.9 million to increase access to its nutrition guidance platform.

Oura Ring 4 in various colors

Oura Hits $5.2B Valuation

Oura has reached a $5.2 billion valuation led in part by new partner Dexcom, as Oura CEO hints at ambitions beyond the ring.

a pink glowing brain / Brain.one

Brain Fitness Platform Brain.One Taps Tim Storey & Darren Prince

Brain health startup Brain.One has partnered with Tim Storey and Darren Prince, which will support its protocols and resources.

Cristiano Ronaldo's new recovery tech brand, AVA

Cristiano Ronaldo Enters Recovery Tech Space with AVA

Soccer star Cristiano Ronaldo is wrapping up the year with the launch of AVA, a new recovery tech brand marketed to athletes.

futuristic design of a holographic man

Fitness Meets AI: Transforming the Industry From Within

Artificial intelligence (AI) has already fundamentally changed the fitness and wellness industry. Athletech News breaks down how.

Woman using body scanning equipment

Fit:match & Intel Unveil New 3D Body Scanning Technology

In partnership with Intel Corporation’s RealSense technology, Fit:match has launched Reflect, a one-sensor 3D LiDAR body scanning system.

woman works out with an instructor in virtual reality

Endorphins Studios Launches as Next-Gen Content House for Fitness Brands 

Endorphins Studios will offer video production and game-creation tools across AI, virtual reality and more.

woman looks at a fitness app before working out

Checklist: Capitalizing on Fitness App Industry Growth

These essential strategies will help you build a winning fitness app and thrive in the rapidly growing digital fitness market.

man and woman stand behind a gym desk

The Power of the First 100 Days: Cultivating Long-Term Gym Loyalty

Unlock the secret to turning a first-time gym member into a passionate brand ambassador by using a tech-centric, purpose-driven approach.