Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.
At FIBO 2025, fitness execs stressed that going digital is about more than just on demand workout classes – it's about creating an ecosystem.
What happens when you combine the fitness industry’s most powerful, intelligent CRM platform with a lightning-fast AI assistant named Bella?
SupaFitGrow and its prioritization of emotional connection from client to consumer is what really sets it apart.
Bodybar Pilates is deepening its partnership with FitGrid to enhance client experience and fuel growth with insights like post-class feedback.
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Mindbody’s AI Assistant is now on the scene to change how fitness and wellness businesses face their daily challenges.
Revolution Buffalo’s Parkinson’s Revolution ride raised nearly $50K in 2024, proving that mission-driven fitness builds stronger communities and long-term loyalty.
Willow, the brand behind the first in-bra wearable breast pump, has acquired U.K.-based Elvie to create a global maternal health platform.
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