Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.
From marketing teams to multi-channel retailers, autonomous AI agents are paving the way for smarter, faster and more scalable strategies.
TeachMe.To is streamlining how people book sports lessons while helping coaches grow side hustles, with offerings from pickleball to surfing.
Whoop is defending its blood pressure tool in a debate with the FDA that calls into questions where wellness tech ends and regulation begins.
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
At the ATN Innovation Summit, CEOs from Tonal, Hydrow and iFIT discussed the future of connected fitness and the opportunities that await.
Michelle Van Horn of Xplor Technologies discusses the unique challenges fitness businesses face, and the role of adaptive finance solutions.
Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.
MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
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