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Bodyarmor adding the star to its roster of celebs is a sign that the sports drinks line wants to expand its appeal to suburban moms.
Fitness studios & gyms could start offering vending machines with functional beverages beyond traditional energy & performance drinks.
For the past few weeks, stories have been popping up about the alleged dangers of the F-Factor diet, a popular, high-fiber diet plan developed by prominent dietitian Tanya Zuckerbrot. Several articles detailed claims shared by Emily Gellis Lande, a fashion and lifestyle influencer who has spent much of the summer posting hundreds of screenshots on...
The new TIDL line of products is formulated to assist fitness enthusiasts and athletes in getting back into their regimens through powerful workout preparation and recovery
Stuck at home with no place to go coupled with the stress of a worldwide pandemic have caused many U.S. consumers to put dieting on the back burner, except for dieters on lifestyle diets like keto, gluten-free, and clean eating, reports The NPD Group
A fitness writer is facing backlash after saying she wouldn't work with obese people.
Over the past four months, many U.S. consumers turned toward the direct-to-consumer subscription box market for the first time, with one in five people buying subscription boxes during this time frame to have products available to them during the pandemic, according to a new study... READ MORE @ Fortune
Scientists have recently published their findings that a new five-minute urine test can help measure the health of an individual’s diet. It can also reveal each person’s unique urine “fingerprint”. The results represent a breakthrough for personalized health and nutrition, and will help empower individuals with in-depth information on whether their current diet is suited...
Chelsea football club has launched a sports nutrition app that draws up meal plans using supplements, energy boosters and bars trialled by its Premier League stars.
The meal kit company could run out of cash before it ever turns a profit.
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