Nutrition
Dry Scooping – A Dangerous Fitness Trend Among Teens
Northwell Health researcher Ruth Milanaik told Athletech News dry scooping may be easily mistaken to be 'correct' by children and teens.
305-Life Supplements Line by Pitbull is Globally-Sourced
305-Life currently comes in three flavors: Raspberry Guava for everyday purposes, Pineapple Coconut for recovery, and Acai Punch for energy.
ZOA Energy by Dwayne Johnson Sees Boost in Sales
ZOA Energy emerging growth division president Pete Marino said that drinks' demand signals & velocities are increasing week-over-week.
Athletes Can Seriously Cheer Plant-Based Food Market
In the U.S., soccer player Alex Morgan, mixed martial artist Mac Danzig & powerlifter Bradie Crandall are a few athletes on plant-based diets.
GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.
The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.
Unilever to Acquire Onnit
Unilever announced today that it has signed an agreement to acquire Onnit, a holistic wellness and lifestyle company, based in Austin, Texas (US).
Care/of Readymade Vitamin Products Now at Target
Care/of, founded in 2016, sought to take the desire to have everything customized and mail-delivered to the vitamin world.
What Does Tom Brady Eat? All This
A million dollar question is: what does Tom Brady eat? Washington State-based registered dietician Shena Jaramillo told Athletech News, 'Brady’s diet is...
Bodyarmor Teams Up With Carrie Underwood
Bodyarmor adding the star to its roster of celebs is a sign that the sports drinks line wants to expand its appeal to suburban moms.
How COVID-19 Will Affect Functional Beverage Industry
Fitness studios & gyms could start offering vending machines with functional beverages beyond traditional energy & performance drinks.
