Truemed co-founder Calley Means believes fitness brands can position themselves as key players in the national healthcare debate.
FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.
Key executives in fitness' nutrition sector touch on telenutrition, forward-thinking supplement companies and more
Perfect Hydration's new look reflects its mission in supporting athletes in maintaining proper hydration in sustainable packaging.
KZ Provisioning and Aramark Sports & Entertainment will expand athlete access to personalized, nutrition-focused meals for peak performance.
With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans.
Athletech News speaks with three doctors to explore what truly promote longevity in today's stressful world.
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
January AI, a metabolic health app, has released several new features, including the ability to glean nutriton information from a photo.
MacroAi, a new fitness and nutiriton app, gives users a diet score and macro targets to ensure they hit their health goals.
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