Nutrition
Dietitian Live Partners with 24 Hour Fitness
Following a successful pilot program, 24 Hour Fitness is expanding its partnership with Dietitian Live so members can access virtual RDs.
New Partnership Expands ‘Food Is Medicine’ Movement
Common Threads and Anahata Foundation have teamed up for a multi-year partnership to support the 'Food Is Medicine' movement in LA and NYC.
Better-For-You Boom? Olipop Scores $50M Investment
Olipop has scored a $50 million investment, bringing the healthier-for-you probiotic soda brand to a $1.85 valuation.
MyFitnessPal Acquires Intent, Adds Personalized Meal Planning
MyFitnessPal, the leading food tracking app, has acquired Intent to add personalized meal planning and more for its members.
Model Ashley Graham Named Olly’s Brand Ambassador
Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.
PBfit Named Official Partner for the 2025 CrossFit Games
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
ISI Elite Training Partners With Macrostax Team To Integrate Nutrition & Fitness
ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve overall health.
Shed Launches Clear Protein Hydration
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
5 Super Bowl LIX Ads Representing the Wellness Shift
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Bevel Unveils Glucose Data Integration & Secures Fresh Funding
New York-based Bevel, a healthspan startup, has raised fresh capital for its app and has just launched glucose monitoring integration.
