Nutrition
Athletic Brewing, Arsenal Extend Non-Alcoholic Beer Partnership
Athletic Brewing and Arsenal are running it back with a renewed deal to keep non-alcoholic drinks a part of the Emirates Satdium experience.
Cowboy Colostrum Brings Bold Branding and Gut Health to the Wellness Space
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
Pepsi Launches Prebiotic Cola Amid Gut-Friendly Soda Boom
PepsiCo has expanded its functional beverage portfolio with Pepsi Prebiotic Cola, which follows the company's $1.95B acquisition of Poppi.
Nicole Modic’s (aka Kale Junkie’s) Top Tips for Healthy, Balanced Eating
Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples.
Lifesum Survey Reveals Americans Want Crackdown on Ultra-Processed Foods
Most Americans say ultra-processed foods are harming their health, but a new Lifesum survey shows few can recognize them on labels.
Dave Portnoy-Backed New Functional Beverage PHX Combines Hydration & Energy in One Drink
PHX targets those seeking both performance and convenience in a single can with 700mg of electrolytes, 200mg of caffeine and daily vitamins.
Momentous Signs Multi-Year Deal With USA Rugby as Official Supplement Partner
Momentous has signed a multi-year deal with USA Rugby to provide its nutrition support to both national teams.
The Picklr Taps Prime Energy as Official Partner in National Deal
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Lemme Go Green: Kourtney Kardashian Adds Greens Gummies
Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients
Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt
Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.
