Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
How BUBS Naturals helps gyms fuel performance, recovery and long-term member trust, according to the brand's co-founder.
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
The personalized nutrition market is set to hit $31B by 2030. Here are four trends are driving growth in preventive health.
Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.
A necklace, wristband and bodycam helped researchers reveal five hidden overeating styles that could shape the future of obesity treatment.
Myoform has launched hyper-personalized supplements, reporting up to 23.5% performance gains in beta as it eyes the U.K. and U.S. markets.
For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.
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