Hear how top fitness brands grow through partnerships.
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Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
GNC is launching a human performance study using clinical methods and wearable tech to validate supplement effectiveness.
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
Lucky Energy has raised $25 million in Series B funding to accelerate its national rollout and compete in the clean energy drink market.
Trip, the calming beverage brand backed by Joe Jonas, Ashley Graham and others, has raised $40 million at a $300 million valuation.
Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.
GNC's new peer-reviewed research shows how supplements can support GLP-1 takers in preserving muscle mass loss and plugging nutrition gaps.
Recess, a pioneer in the relaxation beverage space, raised $30M in Series B funding and named former Nutrabolt exec Kyle Thomas as co-CEO.
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