Longevity

Headshot of Tonal CEO Darren MacDonald,

Tonal’s New CEO Shares His Vision for Growth and Innovation

Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.

Puzzle pieces of a product Belle Vitale

Beachbody Tackles Hormone Imbalance Head-On with Belle Vitale

Beachbody and Autumn Calabrese have launched Belle Vitale, a new 12-week program centered on women's hormone health.

a bowl of plant-based chili with beans

Dietary Guidelines Could Prioritize Beans & Lentils Over Meat

The Dietary Guidelines Advisory Committee has recommended a fundamental shift away from meat and milk to plant-based protein and water.

pizza and fries/highly processed foods

Ultra-Processed Foods Harm Muscle Quality, Study Finds

A new study finds that a diet high in ultra-processed foods can impact muscle quality and may even increase the risk for knee osteoarthritis.

an image of a heart object within a medical book

Small Activity Bursts, Big Heart Benefits for Women, Study Finds

Four minutes a day of intense physical activity can lower the risk of major cardiovascular events in middle-aged women, a new study finds.

woman poses at a YogaSix studio

YogaSix, StretchLab Tap Into the Business of Longevity

For fitness brands, the longevity movement offers an opportunity to appeal to consumers who might not ordinarily be interested in working out. 

an image of a Quest Health Advisor on a call with a member

Quest Diagnostics Launches Health Coaching Service

Quest Diagonists has unveiled Health Coaching, a perosnalized service that connects consumers to a dedicated health advisor.

Longevity Film

‘Longevity Hackers’ Explores the Science of Living Longer

With longevity trendier than ever before, the new show dives into the science of living longer, healthier lives

a stack of money

Consumers Unfazed by Cost of Weight Loss Meds, Yet Overpaying

GoodRx data shows that Americans overspent $200 million on weight loss medications like Ozempic and Wegovy.

the interior of a Prime IV Hyration and Wellness franchise

Fast-Tracked Wellness: Prime IV Launches “Power Pushes”

Prime IV, an IV therapy franchise, has introduced Power Pushes as a time-saving IV drip option for wellness seekers.