Fitness
Zumba Embraces the Emotional Power of Music in New Campaign
Featuring Daddy Yankee's hit "Gasolina," Zumba’s new global campaign taps into the pull of the right beat to keep people moving longer.
Pvolve’s New Jennifer Aniston Campaign Features Mental Health Tie-In
Jennifer Aniston headlines Pvolve’s new campaign as the boutique fitness brand adds a Headspace partnership and four-week New Year challenge.
MADabolic’s Minimalist Approach to Fitness Is Deliberate by Design
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Women See the Biggest Stress Relief From Regular Exercise, Gallup Finds
Gallup data links frequent exercise to lower stress, with women seeing the strongest mental-health benefits across key age groups.
Planet Fitness Taps Joe Jonas for New Year’s Social Media Content
Joe Jonas is partnering with Planet Fitness as gym brands battle for attention ahead of resolution season and the New Year's rush.
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Australia Joins Global Pushback Over Gym Membership Cancellations
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Last Call: The Best FSA-Eligible Fitness & Wellness Essentials to Buy Before Funds Expire
Most Flexible Spending Account funds expire on December 31 – and you can spend your pre-tax dollars on gear from Therabody, Higherdose and more.
SotoMethod To Open in NYC’s Upper East Side, Continuing In-Person Expansion
SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.
