Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Gen Z is trading boozy brunches for Pilates and bar tabs for riverwalks, and real estate developers are building accordingly.
Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
Gatorade is going all-in on women’s health, pushing forward a new performance-driven scientific initiative in partnership with Venus Williams.
For years, Reformer Pilates has largely been associated with a specific audience and a specific outcome.
In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
Executive moves is ATN's weekly roundup up of the key industry personnel changes.
Fit Fusion is targeting 30 Crunch units by the end of 2026. The franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S. markets.
Following the success of last year's groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17.
The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate
We've rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans.
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