In an era defined by constant stimulation, the fitness industry has increasingly embraced immersive, experience-driven training. Big screens, gamification, mood lighting and digitalization reflect a broader shift toward environments designed to entertain.
A "My Pilates @ World Gym" offering will bring reformer Pilates classes to World Gym's locations across Taiwan, along with digital content.
With founder Mark Mastrov back in charge, 24 Hour Fitness rolling out updates including Pilates classes, more recovery offerings and new strength equipment.
Nike is bringing its After Dark Tour back for the second year in a row, staging women’s-only races in seven key cities across the globe.
Fitnessmith has been named the exclusive U.S. East Coast commercial partner for Centr x Hyrox official product lines.
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved.
John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.
Fitura Brands, backed by founder and CEO James Hurlock, raised an initial financing round at a $20 million pre-money valuation.
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
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