Fitness
How This Personal Trainer Mastered the Art of Fitness Franchising
Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.
Life Time Extends Hoka Deal, Expands in Colorado
Apparel and footwear brand Hoka will host pop-up shops and experiences at select Life Time clubs and events this year.
Ironman Group Taps Equinox President Scott DeRue as CEO
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
From Warm-Up to Workout to Cool-Down, Power Plate Is the Ultimate Gym Offering
Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.
Barry’s Expands Internationally, Brings Cycling Class to LA
Barry’s is expanding its Ride x Lift class format to its flagship location in West Hollywood while opening new domestic and global locations.
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
The bodybuilding legend has quickly grown a community of dedicated fitness enthusiasts as he officially launches "The Pump."
Wearable Tech, In-Person Fitness Continue To Rise in 2024
ACSM’s worldwide survey of fitness trends forecasts a return to in-person fitness and a rise in technology, among other predictions.
Virtual & Online Fitness Market To Top $250B as Demand Rises
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Lumin Fitness Begins Franchise Expansion With Texas Deal
Lumin Fitness has signed its first franchise agreement, with Verge Fit Holdings, which plans to open 13 locations across Texas.
Wahoo Fitness Launches Treadmill Powered by Smart Tech
Featuring gamification from Zwift Run and other high-tech features, Wahoo's Kickr Run is a formidable entry into the treadmill space.
