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Australian boxing franchise UBX sees big potential for the Middle East fitness market, joining other brands in targeting the area.
Plate-loaded strength training isn't going away anytime soon, argues Hammer Strength, the unquestioned leader in the space.
A content partnership between Les Mills and workplace wellness platform GoJoe aligns with the international fitness brand's Gen Z commitment.
Club Pilates is expanding in Germany and is eying additional growth in countries including the Netherlands and Austria.
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
CorePower Yoga's Niki Leondakis discusses the balance between passion and business in fitness, including how to create a company culture.
Cycling is experiencing a resurgence, according to new data that shows a notable increase in indoor cycling usage rates.
A long-underserved market, menopausal women are demanding more attention and programming, and fitness brands are starting to take note.
The TITLE Boxing and TRX Training collaboration continues to spur positive results with YBell, the education around it and more
A high-intensity, eight-week ‘Pickleballers’ class is being offered at six Crunch gyms this summer in NY, NJ and LA
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