Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Xponential Fitness lost a pair of longtime executives, although it made a key hire for Lindora, its newly acquired metabolic health brand.
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.
A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.
Atlanta Falcons QB Kirk Cousins has partnered with ETS Performance, a youth sports and fitness brand, to launch two facilities in Michigan.
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