From BFT to Pure Barre, boutique fitness brands are creatively integrating strength training to meet consumer demand.
D1 Training, a fitness brand built around NCAA Division 1 training principles, already has 115 open locations and is planning many more.
As the wellness industry becomes more saturated, the ability to stand out has become challenging — or has it?
Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.
BodyBase, a Pilates reformer fitness chain in the Netherlands with four locations, announced its first franchise agreement for Leiden.
BODYCRAFT is giving the traditional cardio experience a serious upgrade with a series of new consoles and tech updates.
With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment.
Gym giant Planet Fitness has broken ground in Spain, opening its first club in Sabadell as part of its strategic growth plan in Europe.
To celebrate the upcoming Olympics in Paris, Myzone is running a Games-themed challenge for workout enthusiasts across the globe.
Kingsmead Pools & Fitness will open this autumn with a full suite of Freemotion equipment, including connected fitness content from iFIT.
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