Fitness
How FitOn Is Using Digital Content To Solve the Nation’s Health Crisis
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
European Gyms See Record Revenues, Strong Membership Growth
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
With New President, BFT Eyes Massive Growth in North America
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Life Time Doubles Down on Pickleball as NYC Complex Opens
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
Why Connected Fitness Is a Must for Fitness Franchise Brands in 2024
A leading manufacturer of smart equipment and best-in-class workout content, Echelon is all in on the power of connected fitness for franchise brands.
