Fitness
EuropeActive Welcomes New CEO, Elects Board Members
Kai Troll will lead Europe's top non-profit health and fitness organization into its “next great chapter” following strong 2023 results.
Best of Both Worlds: The Rise of High-Intensity, Low-Impact (HILIT) Training
Brands like Solidcore are championing the benefits of HILIT, which combines HIIT's efficiency with a low-impact focus, reducing wear and tear.
Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
Xponential Fitness lost a pair of longtime executives, although it made a key hire for Lindora, its newly acquired metabolic health brand.
Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture that identity in the marketplace.
Pilates Is Everywhere From Studios to ‘Saturday Night Live’
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
ABC Trainerize, Wrkout Support Personal Trainers in Earning Passive Income
ABC Fitness has introduced TZ Storefront, an initiative in collaboration with Wrkout, a product recommendation platform for fitness professionals.
Life Fitness Pushes Gamified, Tech-Forward Group Training
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
Tempo Looks To Lure Gym Members by Covering Cancel Fees
Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.
Centr CRO: Fitness Brands Should Create ‘Emotional’ Connection With Consumers
A former Sony and Activision Blizzard exec, Amy Longhi is helping Centr build out its ecosystem of fitness and wellness products.
