Fitness

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ABC Fitness, EGYM Align on Delivering Personalized Fitness

ABC Fitness has partnered with EGYM to bring workout tracking and BioAge tech to its platform, expanding its presence in the U.K. and EU.

people do yoga inside of a Hotworx studio

Hotworx Turns Up the Heat on Stress With 50% Off Deal

Infrared fitness franchise Hotworx celebrates Stress Awareness Month with 50% off enrollment for new members.

A woman is relaxing using the Planet Fitness HydroMassage lounger.

Planet Fitness Turns Tax Season Into Relax Season

Planet Fitness is offering free HydroMassage sessions to non-members nationwide from April 12–19 to help ease Tax Day stress.

HPLT Conference Women

Life Time Levels Up Experiential Fitness With HPLT Acquisition

Life Time, the leading luxury athletic country club operator, has acquired High Performance Lifestyle Training (HPLT).

panelists speak on stage at a fitness industry event

Gyms Are Falling Behind on Digital Tech, Execs Warn

At FIBO 2025, fitness execs stressed that going digital is about more than just on demand workout classes – it's about creating an ecosystem.

Gym members workout inside a Hyrox training club

Hyrox Launches Product for Multi-Site Operators in Latest Gym Push

The new enterprise solution comes as Hyrox looks to make its group fitness programming available inside gyms and studios worldwide.

Rep Fitness Launches Direct-to-Consumer Business in the UK

Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.

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CoverMe Named Finalist in Two Categories at 2025 National Technology Awards

CoverMe, the "Uber of Fitness" connecting gyms with qualified instructors, is a 2025 National Technology Awards finalist in two categories.

Jennifer Aniston Pvolve

Pvolve & Jennifer Aniston Launch the Sculpt Anywhere Bundle for On-the-Go Workouts

Pvolve and Jennifer Aniston team up to launch the Sculpt Anywhere Bundle, a travel-friendly fitness kit featuring five tools.

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Scaling Smarter: The ClubReady AI Solution Behind One Studio’s Explosive Growth

What happens when you combine the fitness industry’s most powerful, intelligent CRM platform with a lightning-fast AI assistant named Bella?