The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
CrossFit is on the hunt for a new owner, working with Moelis & Company as it looks to enter a new growth phase.
The HFA Show kicked off with a message from Liz Clark, HFA president and CEO, followed by a session from Shama Hyder, CEO of Zen Media.
Echelon's new collaboration with AWS enhances its connected fitness ecosystem both for at-home members and commercial operators.
FIT House of Brands marks a new era for F45, expanding into holistic wellness with F45, FS8, Vaura Pilates and recovery services.
The SFIA's new campaign, 2034Ward, aims to expand access to sports amid upcoming major global sporting events..
Life Time is set to open its largest athletic country club in Brooklyn next year at the Brooklyn Tower, spanning seven levels.
YogaSix has partnered with LoveYourBrain for Mindful March, offering donation-based yoga classes and a 10-day meditation challenge.
Skyfit and Pavigym have announced an exclusive North American distribution agreement as the two head to The HFA Show with new innovations.
While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.
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