Functional fitness brand, Pvolve, has expanded into Colorado, Georgia, Indiana and Virginia to bring its Jennifer Aniston-approved method.
Workout Anytime celebrates midyear wins with a new CEO, 3 franchise deals, 8 leases and a bold plan to double its footprint in five years.
Shoot 360 targets 600 locations by 2030 as youth sports and performance tech surge, adding franchise veterans to lead its expansion.
Yoga fuels a $13B industry, yet most instructors earn under $40K. Entrepreneur Andy Zoltan is helping teachers build six-figure businesses.
At the ATN Summit, fitness leaders weighed how gyms can stay relevant in the GLP-1 era by focusing on accountability and long-term health.
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection.
Conquer Padel awards its first U.S. franchise to former Planet Fitness operators, who plan to open 50 clubs.
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
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