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Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
Through meticulous testing, open-access maintenance and relentless iteration, Concept2 builds on each success, producing machines that endure.
Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.
Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators
Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention. Yet for operators, reformers can be tricky — bulky equipment, limited class spots and the question of how to optimize programming. That tension has made reformer Pilates both one of the most exciting...
The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members
Strength training is no longer a niche — it’s the main event. Gym goers are seeking out lifting classes, expanded weight rooms and equipment that supports resistance training across multiple modalities. This surge is reshaping how gyms plan their floor space and invest in equipment, with strength taking its place as the anchor point of...
Echelon is redefining fitness personalization with an AI-powered SaaS platform that adapts to every user and gym
The YESOUL G1M PLUS bike is becoming a popular Peloton alternative for home cycling enthusiasts who want a premium ride without the luxury price tag.
With versatile machines that cater to multiple parties, the iFIT brand Freemotion Fitness leaves no athlete behind
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