Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
In today’s crowded fitness market, experience has become the most important deliverable. Members aren’t just choosing facilities based on equipment or class schedules, they’re choosing how a space makes them feel.
Nike's strength training equipment will roll out across 25 Everlast Gyms in the UK and Ireland, the sides announced.
Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.
With a focus on total cost of ownership and durability, Precor turns the equipment lifecycle from an operational burden into a business asset
American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.
The fast-growing, U.K.-based strength equipment supplier is targeting major international fitness chains in markets across the world.
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
Strength equipment maker Blk Box reported record FY2025 revenue of £27 million ($36M), up 35%, as the brand targets $100M within five years.
The concept of fitness is expanding as consumers seek out modalities and studios that enrich their lives from the outside in. Gymgoers today are seeking holistic experiences that leave them stronger both mentally and physically, and set them up for continued health as they age. Franchises must find ways to align with this new direction....
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