Fitness Business
NYC Sparked It, Now LA Studios Are Mobilizing With Loyalty Month Against Fitness Booking Apps
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
Broad Fit Financial Continues To Grow With the Fitness & Wellness Industry
Broad Fit Financial includes the merging of wellness modalities as a standalone or enhancement to fitness facilities.
ATN Week in Review: Is Pickleball Part of the Fitness Industry?
We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.
Despite Retail Slump, Consumers Are Spending More on Fitness & Wellness Than Ever Before
Fitness gear, supplements and athleisure are soaring as consumers, especially Millennials and Gen Z, prioritize self-care.
The Yard Gym Bets on Strength & Style To Win the US Market
Founded in Australia, The Yard Gym blends science-backed strength and conditioning, a fashion-forward vibe and strong franchise fundamentals.
ATN Week in Review: For Gyms, the Click-to-Cancel Era Is Here
One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.
Beyond the Gym: How ClassPass Became a One-Stop Shop for Holistic Wellness
As the definition of wellness evolves, ClassPass is expanding into an ecosystem of self-care — on a global scale. Holistic […]
Your Real Competitor? You Don’t Even Know Them (Yet)
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
Ace Pickleball, DoorDash Strike Multiyear Partnership Featuring In-Club Delivery
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
In Top Boutique Studios, Belonging Is Part of the Workout
Today’s top boutique fitness brands are raising the bar with unforgettable experiences, inspired by the best in hospitality.
