Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Club Pilates, one of the top brands in boutique fitness, is changing things up, introducing its first new class format in seven years.
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
Steve Padis joins the ATN podcast to discuss his brand's growth, its future plans and predict where the boutique fitness industry is headed.
Corporate wellness spending cuts are changing where employees work out, boosting low-cost gyms and presenting a challenge for upscale operators.
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
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