American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
When it comes to expansion, The Yard Gym empowers its carefully vetted franchise partners with continuous support
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain […]
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