This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
When it comes to expansion, The Yard Gym empowers its carefully vetted franchise partners with continuous support
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
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