Fitness Business
CEO Corner: Sage + Sound’s Co-Founders Lacey Tisch & Lauren Zucker on Expansion Plans
The founders of Sage + Sound sat down with Athletech News to discuss the wellness center’s evolving goals and expansion plans.
Strength Training, VR & Wellness To Shape the Future of Gyms, Execs Predict
Industry executives point to strength training, virtual reality and wellness modalities as trends that will shape gyms in the coming years.
DXFactor & EGYM Partner to Enhance Fitness Experience with AI Solutions
DXFactor and EGYM have announced a strategic partnership to implement customizable digital platforms designed to improve member experiences.
How D1 Training Became One of the Biggest Brands in Fitness
With over 117 locations, D1 Training has built a winning brand by recreating the atmosphere of a college football weight room.
New Survey Reveals Demand for Pools at Fitness Centers
As fitness enthusiasts seek comprehensive amenities in their gyms, a new survey sheds light on a crucial feature: swimming pools.
Unscripted: Devan Kline on the Origins, Growth of Burn Boot Camp
Devan Kline and his wife Morgan founded Burn Boot Camp out of a parking lot in 2012, turning it into one of the top brands in group fitness.
Pvolve Plans Boston Launch for 2025
Pvolve will open a studio in Boston in 2025, marking the functional fitness franchisor's entry into Massachusetts.
DISRUPT: F45 CEO Hints at Name Change, Talks Growth Plans
F45 Training CEO Tom Dowd has big plans for the brand, including a potential name change and a bigger push into wellness and recovery.
The Future of Fitness Marketing: Embracing DOOH
Discover the benefits of Digital Out-Of-Home (DOOH) advertising, from increased visibility and engagement to leveraging real-time data
McDonald’s and WithU Collab Boosted Fitness App Sign-Ups 297%
A unique partnership between McDonalds and WithU resulted in an explosive number of sign-ups to the fitness app.
