Fitness Business
Longevity Fitness Is Going Viral Amid Wellness Content Boom
A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Why Life Time Is Going All-In on Austin’s Thriving Wellness Scene
Life Time has opened its fifth Austin club as remote work and demand for premium wellness reshape Texas' capital city.
How The Yard Gym Drives Sustainable Franchise Growth
When it comes to expansion, The Yard Gym empowers its carefully vetted franchise partners with continuous support
The Australian Open Is Investing in Padel, Marking a Win for the Racket Sports Boom
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
How MADabolic Identifies Ideal Markets for Franchisee Success
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
Workshoppe, a New Concept, Looks To Challenge NYC’s Luxury Gym Elite
Workshoppe is shaking up NYC’s luxury gym scene with sub-$200 pricing, nightclub vibes and an old-school training ethos.
JETSET Pilates Franchisee Shows Community Powers Performance
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
US Gyms Saw Record Q4 Traffic, Strong Full-Year Growth in 2025
New Health & Fitness Association data shows that Americans continue to visit commercial fitness facilities at a high rate, extending a long post-pandemic boom.
