Fitness Business
As Fitness Racing Takes Off, Hyrox Is Going All-In on the Olympics
Hyrox wants to become an Olympic sport, pointing to its rapidly rising participation numbers and recognition from the World Triathlon Federation.
What It Takes to Succeed in Boutique Fitness Today
Studio Grow’s Lise Kuecker maps out the future of studio businesses and the essential tools every owner must have to […]
The Gym Venice Targets Age 40+ Members With Smarter Training
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Breaking Down the Top Fitness Modality Trends of 2025
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Hyrox Launches Fitness Cruise, Eyes Vacation Experiences
Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.
CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand
Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.
Reebok Fitness App Adds BODi Programs Including P90X
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
The Invisible Edge: How Mindbody Payments Powers Loyalty, Retention & Revenue
Payments integrated into a connected tech ecosystem create a smoother experience for both the client and the brand. In today’s […]
Running Brands See Bright Future for Women’s-Focused Events
Brands including Saucony and Rabbit had a major presence at the second-annual Every Woman’s Marathon, held in Scottsdale, Arizona.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
