Fitness Business
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew® […]
Pvolve Hires Jesse McBain as Studio Growth Exec, Eyes 50 Open Locations
Pvolve's new COO of studio development, Jesse McBain, reveals where the popular low-impact fitness brand is headed in the coming months.
To Make It Today, Pro Runners Must Be Athletes & Content Creators All at Once
Professional runners are navigating a new commercial world, including the rise of fitness influencer culture and expanding brand partnerships.
Club Pilates Adds Cardio-Driven Circuit Class
Club Pilates, one of the top brands in boutique fitness, is changing things up, introducing its first new class format in seven years.
Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness
Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.
Unscripted: Barry’s Steve Padis on the State of Boutique Fitness
Steve Padis joins the ATN podcast to discuss his brand's growth, its future plans and predict where the boutique fitness industry is headed.
Shrinking Corporate Wellness Spending Spells Bad News for Premium Gyms
Corporate wellness spending cuts are changing where employees work out, boosting low-cost gyms and presenting a challenge for upscale operators.
McFit Launches Gold’s Gym-Inspired Global Franchise Plan
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
How Gyms Are Keeping Members After the January Rush — and Why February Matters More
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
