Fitness Business

Scale Your Fitness Franchise with Hyperlocal Marketing

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods ...

CR Fitness CEO Tony Scrimale

CEO Corner: CR Fitness’ Tony Scrimale on Building an HVLP Gym Giant

Tony Scrimale sat down with ATN to discuss how CR Fitness became the world’s largest operator of Crunch Fitness gyms.

F45 Training floor

F45 Training’s Luke Armstrong Shares Franchising Journey with Pivotal Advice

F45 Training's CRO talks past, present and future in everything you need to know franchising discussion with Athletech News

Women using suspension trainer at gym

Profit-First Playbook for Scaling Your Fitness Studio

Launching a boutique fitness studio can feel like chasing a moving target. From unpredictable member acquisition to ever-tightening margins

computer screen of ClubReady

Scaling Smart Starts With Centralized Data

In the world of fitness franchising, scale is everything; however, without structure, scale can crumble. ClubReady ...

An Anytime Fitness coach leading a small group strength class.

Anytime Fitness Singapore Hits 125 Locations, Adds Clear Pricing

Anytime Fitness Singapore plans to expand to 200 locations over the next decade, but for now, it has opened its 125th club.

A man MMA training in a red shirt.

NASM Updates MMA Course To Meet Combat Training Demand

With MMA-style training gaining popularity, NASM has launched an updated Mixed Martial Arts Conditioning Specialization course.

Katelyn DiGiorgio of Pure Barre

Fireside Chat: Katelyn DiGiorgio of Pure Barre on the Next Big Thing in Low Impact Fitness

Katelyn DiGiorgio of Pure Barre and Athletech News Founder and CEO Edward Hertzman speaks on Barre's general growth and within her franchise.

Gym client greeted by sales team

3 Ways to Turn Your Front of House Into a Lead-Closing Machine

In today’s fitness market, your front-of-house team isn’t simply providing customer service — it’s your best, shot at converting a lead.

Woman speaking to crowd

How Fitstop is Powered by Passion, Sustained by Systems

Today, with nearly 170 locations across Australia, New Zealand, Singapore, and now the U.S., Fitstop has evolved into a thriving global network.