Fitness Business

woman and man on plate-loaded exercise machines
member exclusive

ATN Weekly: The ‘Membership Mill’ Gym Model Is Dying as Engagement Soars

This week, we break down new data showing that members spend more time inside gyms than ever before.

collage of fitness amenities inside different apartment buildings
member exclusive

Luxury High-Rises Level Up Their Fitness Amenities

New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.

Robin Arzon dancing at a Peloton event

Peloton Doubles Down on Puerto Rico, In-Person Events

Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.

Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI

Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.

Gyms Are Still Missing the Mark on Women’s Fitness, White Paper Finds

A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.

Interior of a Nike Training Studio in Newport Beach, California
member exclusive

ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness

Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.

Zenoti

Balancing AI and Human Connection

As artificial intelligence enters gym and studio operations, Zenoti offers a framework for using automation to improve responsiveness and visibility […]

Gyms Are Adding More Amenities Than Ever. An Insurance Exec Explains What That Means for Liability

As gyms evolve into community spaces, an insurance VP reveals the overlooked liabilities most fitness operators aren't thinking about.

Peloton

Peloton Wins Dismissal of Lawsuit Claiming It Concealed Bike Rust That Heralded Big Recall

A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality control and safety problems with its exercise bikes.

women pose for a photo at an Xplor Technologies event

Women Are Reshaping Fitness — How Top Founders Are Leading the Shift

Founders from four top boutique fitness brands unpacked what it takes to win in today’s competitive landscape while staying true to brand values during an Xplor Mariana Tek panel.