Finance

strava app

Strava Announces $110 Million in Financing and Adds 2 Million Users a Month in 2020

Strava will use funds to enhance the athlete experience and ongoing support of its global community.

Lowe's fitness equipment

Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19

Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.

gym memberships

New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In

After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.

peloton-demand-surges-news

Peloton Demand Surges, Maybe Too Much

Peloton revenues, usage and subscriptions keep growing, but the company worries it won’t be able to meet customer demand.

MyFitnessPal- Under Armour

Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million

Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.

Whoop Fitness

Whoop, Maker of the Fitness Tracker that Pro Athletes Love, is Now Valued at $1.2 Billion

Whoop has closed a $100 million Series E Financing round from some of the biggest names in sports, valuing the company at $1.2 billion.

Equinox-opens-The-Shop-reports-Athletech-News

Equinox Places Hope in E-commerce with The Shop

In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.

COVID-19 vaccination to be required by Equinox and SoulCycle

Equinox and Its Creditors Are Lawyering Up for a Possible Showdown

Equinox and Its creditors are lawyering up for negotiations that show and reveal major distress bubbling beneath the fitness company.

fitness-trainers-own-rights-to-online-training-videos-or-not-Athletech-News-tells

Do Fitness Trainers Own Rights to Online Training Videos?

As studios and trainers move online, the question of who owns the rights to these online video fitness classes and content are arising.

Indoor Cycling Studio Cyc Goes Bankrupt, Adding to Fitness Woes

Indoor cycling studio chain Cyc filed for bankruptcy after Covid-19 temporarily shut down its operations across the U.S.