Fashion

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Beyond Yoga to Open Pop-Up Shop in Los Angeles This Weekend

While the brand is devoted to the Golden State, with its headquarters in the Los Angeles county, Beyond Yoga looks to expand to areas with...

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Adidas x Karlie Kloss Launch Tech-Inspired Activewear Collection

The new Adidas Karlie Kloss collection includes 17 apparel pieces, three footwear options, and two tote bags.

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Lululemon Adds Lightweight Performance Hijabs to Activewear Line

Fans of Lululemon are praising the performance apparel and footwear company for including breathable sweat-wicking hijabs.

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ADIDAS X GUCCI Has Dropped & Honors the 70’s & 80’s

Adidas x Gucci features the three famous stripes of the former along with the latter's famed red & green, Interlocking G, Web, & GG monograms.

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Ayda Field Williams Launches Ayda, a Luxury Activewear Line

Singer-songwriter Robbie Williams, Ayda's husband, is already a big fan - he celebrated the new activewear line live on Instagram.

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Fashion Meets Health with Gucci x Oura $950 Smart Ring

The Gucci x Oura ring will analyze nightly & daytime heart rate & sleep fitness and provide guided audio sessions & videos & 24/7...

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Athleisure is Here to Stay… At Least Until 2030 with Projected Growth of $662.56 Billion

While offline athleisure sales were higher (60+%) than online in 2021, the latter is expected to see its highest compound annual growth...

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Rising Activewear Line AVA Active Secures Xponential Fitness Partnership

AVA Active fans will be able to purchase the clothing line's items in Rumble, CycleBar and other boutique fitness studios owned by Xponential

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CEO Corner: Dr. Emily Splichal, the Mind Behind Naboso, Explains it All About Foot Health

Fortunately for Athletech News, Dr. Emily Splichal was more than willing to guide us through the origin story of her career and Naboso.

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Lizzo Makes Moves with Fabletics, Promotes Self-Love with Yitty

Lizzo has been promoting Yitty, which she says will embrace curves & contours, on her Instagram page, revealing some of her favorites.