Fashion

Yeti Boo holds a Kane shoe
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‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing

Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.

Fabletics Set To Open Retail-of-the-Future Flagship in Los Angeles

Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.

Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub

HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.

Skims Raises $225M at $5B Valuation to Grow Stores, Activewear

Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.

This Season’s Must-Know Activewear Collections for Training & Beyond

We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.

woman wears Figs x Set Active clothing

Figs, Set Active Partner on Limited-Edition Activewear Collection

Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.

people running on pavement

New Data Reveals the Most Popular Running Shoes at NYC Marathon

Strava data from the most recent NYC Marathon provides insights into what shoes will be most popular among runners at this year's race.

Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab

Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.

Nike’s Robotic Running Shoes Push Wearables Into Motion

Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.

Gymshark Taps Dick’s Sporting Goods for First US Wholesale Deal

Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.