As California-based Beyond Yoga looks to launch its first brick-and-mortar stores, the athleisure brand is experimenting with a pop-up shop in the city of Los Angeles
Beyond Yoga is opening a pop-up shop at The Grove in Los Angeles as it looks to open its first brick-and-mortar shops in the near future. The pop-up shop will be open from June 25 to July 24, according to Beyond Yoga’s Instagram page.
The store will be small, measuring only 200 square feet, but it will stock Beyond Yoga’s most popular styles in sizes XXS to 4X. A fit specialist will be available to advise shoppers at the pop-up.
Beyond Yoga will also introduce ‘crisp heather lavender,’ a new color that will be exclusive to The Grove location.
While the brand is devoted to the Golden State, with its headquarters in the Los Angeles county, and its commitment to manufacturing its clothing locally and paying fair wages, Beyond Yoga says it’s looking to expand to areas with a strong fan base.
Beyond the Bump, Beyond Yoga’s popular maternity wear collection, is expected to expand this year, while menswear will launch later this summer at EI, Scheels, and Bloomingdale’s.
Beyond Yoga’s pop-up will be located at 189 The Grove Drive, Los Angeles, CA.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.