Beyond Yoga to Open Pop-Up Shop in Los Angeles This Weekend
As California-based Beyond Yoga looks to launch its first brick-and-mortar stores, the athleisure brand is experimenting with a pop-up shop in the city of Los Angeles
Beyond Yoga is opening a pop-up shop at The Grove in Los Angeles as it looks to open its first brick-and-mortar shops in the near future. The pop-up shop will be open from June 25 to July 24, according to Beyond Yoga’s Instagram page.
The store will be small, measuring only 200 square feet, but it will stock Beyond Yoga’s most popular styles in sizes XXS to 4X. A fit specialist will be available to advise shoppers at the pop-up.
Beyond Yoga will also introduce ‘crisp heather lavender,’ a new color that will be exclusive to The Grove location.
The female-founded athleisure brand plans to open a full-size store in Santa Monica later this year, with additional locations expected to open throughout California and elsewhere.
While the brand is devoted to the Golden State, with its headquarters in the Los Angeles county, and its commitment to manufacturing its clothing locally and paying fair wages, Beyond Yoga says it’s looking to expand to areas with a strong fan base.
Beyond the Bump, Beyond Yoga’s popular maternity wear collection, is expected to expand this year, while menswear will launch later this summer at EI, Scheels, and Bloomingdale’s.
Levi Strauss purchased the brand in August 2021, and Michelle Wahler, CEO and co-founder of Beyond Yoga, predicts that sales will exceed $100 million this year.
Beyond Yoga’s pop-up will be located at 189 The Grove Drive, Los Angeles, CA.
