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Despite women making up 60% of the market, athletic wear hasn’t always prioritized their unique needs until now
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair.
Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
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