Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair.
Gymshark, already a hit with Gen Z gym-goers, has launched a new campaign to distance itself from brands like Nike, Alo and Lululemon.
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
Sign Up to Our Newsletter
