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Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.
Bandit Running debuts in L.A. with a Silver Lake pop-up, exclusive capsule collection in partnership with Renegade Running.
Indie shoe brand R.A.D. launches the DB3 in a fresh summery colorway, inspired by five-time CrossFit champ Danielle Brandon.
Tommy Hilfiger and Safilo partner with the U.S. SailGP Team, unveiling a new eyewear collection blending performance and preppy style.
Over the next several years, Fabletics aims to double its sales by expanding into new categories and targeting international markets.
Former NFL standout Sidney Rice and a team of entrepreneurs are looking to turn Sodo Athletic Lab into the next big thing in activewear.
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
Peloton apparel and accessories can now be found on Target's online marketplace as the connected fitness leader leans into retail.
Target is again investing in wellness products, packing its shelves and displays at a time of year when new beginnings are in order for many.
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