GoRuck and Birdwell have joined forces to bring together a new GoRuck rucksack and Birdwell boardshorts for a limited time.
ASRV is branching out beyond men's activewear with an exclusive women's capsule collection with Equinox that includes 12 styles.
Athleisure giant Lululemon is bolstering its complimentary membership program with special members–only perks.
The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping,
Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour
Despite women making up 60% of the market, athletic wear hasn’t always prioritized their unique needs until now
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
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