Fashion
Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest
The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.
Reebok Is All-In on Running, Launching New FloatZig Models
Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.
UBX, Adidas Release Merch, ‘Boxing is for Everyone’ Campaign
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
Women’s Activewear Brand Terez Brings Color & Creativity to MLB Apparel
Terez, a lively and colorful activewear brand founded by designer Zara Terez Tisch, is running back its partnership with MLB.
PXG Apparel’s Renee Parsons on Changing Golf Through Fashion
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
Life Time Signs Lululemon as Pickleball, Tennis Apparel Provider
Life Time is all-in on pickleball, establishing over 600 permanent courts nationwide as the sport grows in popularity.
Goruck Signs CrossFit Champion Tia-Clair Toomey, Plans Women’s Collection
Goruck is teaming up with the most decorated CrossFit athlete of all time, signaling a broader push into the sportswear category.
Nike Lays Off 740 Workers as Activewear Brands Struggle
The activewear space may look dreary, but Nike is encouraged by an increased consumer interest in health and fitness.
KUIU Expands International Marketing Reach With ESW
Uutdoor performance brand KUIU has expanded its DTC marketing outreach to 37 international markets, with plans to enter South America.
Athletic Cosmetic Company Bets Big on Sports Makeup
Athletic Cosmetic Company is eyeing the promising sports and fitness makeup market with products that are sweat and water-resistant.
